Affordable and Personalized Jewelry

We are a casual, Latina-owned jewelry store in Winston-Salem, NC. Established in 1994, we are the state’s first jewelry business under Latina ownership. We manufacture, wholesale, and retail jewelry, among other services. We are also a proud A+ BBB accredited business with membership at the Winston-Salem Chamber of Commerce, National Pawnbrokers Association, and The Jewelers Board of Trade.

we’Ve tURNED 30!

June 2024 marks our thirtieth anniversary, and we are celebrating it with great humility and gratitude.

Our hearts are filled with gratitude towards God, our team of workers, family, friends, and clients who have sustained and supported us on our journey for thirty years.

They have been with us through our opening, transition of jewelry stores, celebrations, and losses. We are a team mostly composed of family and we serve our community with values and principles of family unity. The spark of our Latin culture lives and shines in gold jewelry. It is a pleasure and pride to be able to share the magic of gold jewelry with our people and community. Over the years, we have lived and seen how beautiful it is when parents and grandparents gift gold jewelry to their children and grandchildren. And lovers win over their beloved with a detail as valuable as a piece of gold. Spouses, children, and siblings giving bits of love to their family is something precious. And what a delight it is to give oneself a gift of love. It is our hope to be your and your loved ones' preferred jewelry store, today and tomorrow. May God bless you always.

Junio de 2024 marca nuestro trigésimo aniversario, y lo estamos celebrando con mucha humildad y gratitud.

Nuestros corazones están llenos de agradecimiento hacia Dios, nuestro equipo de trabajadores, familia, amistades y clientes que nos han sostenido y apoyado en nuestra jornada durante treinta años.

Han estado con nosotros en nuestro lanzamiento, transición de número de joyerías, celebraciones y fallecimientos. Somos un equipo mayormente compuesto por familia y servimos a nuestra comunidad con valores y principios de unidad familiar. La chispa de nuestra cultura latina vive y brilla en la joyería de oro. Es un placer y orgullo poder compartir lo mágico de la joyería de oro con nuestra gente y comunidad. A través de los años, hemos vivido y visto lo bonito que es cuando padres y abuelos regalan joyas de oro a sus hijos y nietos. Y los enamorados conquistan a su amada con un detalle tan valioso como una prenda de oro. Esposos, hijos y hermanos regalando pedacitos de amor a su familia es algo precioso. Y qué deleite es el amor propio con un autoregalo. Es nuestra esperanza ser la joyería preferida de usted y sus seres queridos, hoy y mañana. Que Dios le bendiga siempre.

Our mission is to be your jeweler of choice, crafting your heart’s desire in gold jewelry.